OUR COLLABORATIONS
COLLABORATORS
Who We Work With
PARTNERS
Who We Work With
ERakulis
Inspiring the Best Version of You
We’re proud to partner with Erakulis, a brand dedicated to placing well-being at the center of people’s lives. Sponsored by global icon Cristiano Ronaldo, Erakulis is on a mission to foster healthier habits, balanced minds, and stronger communities through their innovative, holistic approach to wellness.
Together, we share a commitment to empowering individuals to become the best versions of themselves. Erakulis’ focus on physical, nutritional, and mental balance aligns perfectly with our mission to inspire and develop young athletes both on and off the court.
Through this partnership, we’re able to integrate Erakulis’ cutting-edge wellness solutions into our programs, helping our community build confidence, resilience, and healthy habits that last a lifetime. By combining our expertise in basketball training with Erakulis’ dedication to holistic well-being, we’re creating a winning formula for success.
Partnering with Erakulis, sponsored by Cristiano Ronaldo.
Shared commitment to holistic well-being: fitness, nutrition, and mental balance.
Integrating innovative wellness solutions to empower young athletes.
Uk50
Shaping the Next Generation of Basketball Talent
We’re proud to partner with UK50, a leading platform dedicated to identifying, developing, and empowering the top youth basketball players in the UK. Through elite showcases, training camps, and mentorship programs, UK50 provides young athletes with the tools and opportunities to compete at the highest level and achieve their full potential.
As one of UK50’s trusted coaches, Benjamin Lawmann brings his expertise and passion to help shape the next generation of basketball talent. Together, we share a commitment to fostering excellence, resilience, and growth both on and off the court.
This partnership allows us to contribute to UK50’s mission of elevating British basketball, offering young players access to world-class coaching, high-stakes competition, and a pathway to scholarships, professional careers, and lifelong success in the sport.
Partnering with UK50 to develop the UK’s top youth basketball talent
Benjamin Lawmann serves as a coach, mentoring the next generation of players.
Providing elite training, showcases, and pathways to scholarships and pro careers.
THE Black prince foundation
Supporting the Black Prince Trust’s Mission
We’re proud to partner with The Black Prince Trust, a cornerstone of basketball in London, to support their mission of empowering communities through sport. Every week, we host community sessions at their iconic Regal Court, providing free coaching and a safe space for players of all ages and skill levels to learn, grow, and connect.
These sessions are more than just basketball—they’re about building confidence, fostering teamwork, and creating opportunities for everyone to thrive. Together, we’re using the power of sport to make a lasting impact in our community.
Through partnerships with global brands like Nike, Jordan, NBA Europe, and London Lions, the Trust has been able to provide free court access and coaching for both children and adults, creating a safe and inclusive space at one of London’s finest basketball facilities.
In response to the cost-of-living crisis, the Trust’s programs have become more vital than ever, offering support and opportunities to the local community.
Free court access and coaching for all ages, fostering inclusivity
Revitalised Regal Court: a world-class community facility.
Creating jobs and empowering coaches through training programs
LET'S WORK TOGETHER
ERakulis
Inspiring the Best Version of You
We’re proud to partner with Erakulis, a brand dedicated to placing well-being at the center of people’s lives. Sponsored by global icon Cristiano Ronaldo, Erakulis is on a mission to foster healthier habits, balanced minds, and stronger communities through their innovative, holistic approach to wellness.
Together, we share a commitment to empowering individuals to become the best versions of themselves. Erakulis’ focus on physical, nutritional, and mental balance aligns perfectly with our mission to inspire and develop young athletes both on and off the court.
Through this partnership, we’re able to integrate Erakulis’ cutting-edge wellness solutions into our programs, helping our community build confidence, resilience, and healthy habits that last a lifetime. By combining our expertise in basketball training with Erakulis’ dedication to holistic well-being, we’re creating a winning formula for success.
Partnering with Erakulis, sponsored by Cristiano Ronaldo.
Shared commitment to holistic well-being: fitness, nutrition, and mental balance.
Integrating innovative wellness solutions to empower young athletes.
Uk50
Shaping the Next Generation of Basketball Talent
We’re proud to partner with UK50, a leading platform dedicated to identifying, developing, and empowering the top youth basketball players in the UK. Through elite showcases, training camps, and mentorship programs, UK50 provides young athletes with the tools and opportunities to compete at the highest level and achieve their full potential.
As one of UK50’s trusted coaches, Benjamin Lawmann brings his expertise and passion to help shape the next generation of basketball talent. Together, we share a commitment to fostering excellence, resilience, and growth both on and off the court.
This partnership allows us to contribute to UK50’s mission of elevating British basketball, offering young players access to world-class coaching, high-stakes competition, and a pathway to scholarships, professional careers, and lifelong success in the sport.
Partnering with UK50 to develop the UK’s top youth basketball talent
Benjamin Lawmann serves as a coach, mentoring the next generation of players.
Providing elite training, showcases, and pathways to scholarships and pro careers.
THE Black prince foundation
Supporting the Black Prince Trust’s Mission
We’re proud to partner with The Black Prince Trust, a cornerstone of basketball in London, to support their mission of empowering communities through sport. Every week, we host community sessions at their iconic Regal Court, providing free coaching and a safe space for players of all ages and skill levels to learn, grow, and connect.
These sessions are more than just basketball—they’re about building confidence, fostering teamwork, and creating opportunities for everyone to thrive. Together, we’re using the power of sport to make a lasting impact in our community.
Through partnerships with global brands like Nike, Jordan, NBA Europe, and London Lions, the Trust has been able to provide free court access and coaching for both children and adults, creating a safe and inclusive space at one of London’s finest basketball facilities.
In response to the cost-of-living crisis, the Trust’s programs have become more vital than ever, offering support and opportunities to the local community.
Free court access and coaching for all ages, fostering inclusivity
Revitalised Regal Court: a world-class community facility.
Creating jobs and empowering coaches through training programs
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